Departments · Lead Generation

Lead Generation Automation

Lead generation starts simple and quietly turns into a full-time admin job. Someone builds lists by hand, someone else enriches them across three tools, reps copy and paste outreach one contact at a time, and nobody is quite sure which leads are worth chasing. The function eats hours before a single quality conversation happens. We build the automation that sits behind lead gen, from list building and enrichment to scoring, outreach and routing, so your team spends its time talking to the right people instead of feeding the machine.

pipeline.live
3,410Leads sourced
11.4%Reply rate
62Meetings booked
Days, not weeksFrom first call to a live system.
Hours backReps sell instead of source.
You own itNo lock-in, no dependency.
01

Problems we solve

Where the time leaks

01

Building lists by hand

Someone spends their week copying names off directories, LinkedIn and old exports into a spreadsheet. It is slow, it goes stale fast, and the person doing it is usually the person you would rather have selling.

02

Enrichment scattered across tools

Emails in one tool, firmographics in another, intent signals in a third, all stitched together by hand. The data is out of date by the time it reaches a rep, and half the fields are missing anyway.

03

Manual, one-at-a-time outreach

Reps writing and sending the same messages individually, tracking follow-ups in their heads, and losing conversations between email, LinkedIn and the CRM. Volume stays low and nothing is consistent.

04

No scoring, so reps chase weak leads

With no way to tell a hot lead from a cold one, everyone works the list top to bottom. Good prospects go cold while reps burn hours on people who were never going to buy.

05

Patchy, after-the-fact reporting

Numbers get pulled together manually at the end of the month, so nobody knows what is working while there is still time to act. Every review starts with an argument about whose spreadsheet is right.

02

What we build

One connected system behind the function

Bespoke modules, wired into the CRM and tools you already run. Take the whole system or the one piece that is hurting most.

Signal & list building

We define your ideal customer once, then automatically pull matching companies and contacts from the sources you trust and the buying signals worth acting on, so a fresh, targeted list is always ready instead of assembled by hand.

Enrichment & scoring

Every lead filled out with the firmographic, contact and intent data your reps need, then scored against your own criteria so the strongest prospects rise to the top before anyone picks up the phone.

Outreach sequencing

Multi-channel sequences across email and social that run on their own, with follow-ups handled and replies pulled back in.

Lead routing to sales

Qualified leads assigned to the right rep instantly, with context attached, so nothing sits in a queue going cold.

Live dashboards

Leads sourced, reply rates, meetings booked and pipeline value on current data, not month-end guesswork.

CRM integration

Everything written straight into the CRM you already run, so records stay clean, activity is logged automatically, and your reps work from one source of truth instead of a pile of spreadsheets.

API integrations

Your data providers, outreach and BI tools, joined up and kept in sync.

03

Challenges we solve

What changes once it is running

Reps sell instead of source

The hours that used to go into building lists and stitching data together come back. Your team spends its day in conversations, not in spreadsheets, and pipeline stops depending on how much admin someone can stomach.

The right leads get worked first

Scoring puts the strongest prospects in front of reps automatically, so good leads stop going cold while someone works through a list in the wrong order. More of the effort lands where it can actually close.

Volume grows without new hires

Sourcing, enrichment, outreach and reporting run on workflows instead of headcount, so filling a bigger pipeline does not mean building a bigger ops team behind it.

04

Our process

From first call to live system, in days

1

Discovery call

We map your lead gen function, your stack and where the hours are leaking. No charge, no obligation.

2

Strategy & proposal

A clear build plan in plain language, a realistic timeline and one fixed, project-based quote.

3

Build & integrate

We build with AI and wire it into your CRM and tools. Real progress in days, not status reports in weeks.

4

Support & scale

It goes live, we keep it running, and we extend it as the function grows. You own everything we build.

05

Proof

What our clients say

"They built the whole platform and admin system for our community, and it went live faster than anything we thought possible. We run the entire operation from one place now."
FounderMembership Community Business (NDA)
"The AI trade analysis and admin CRM they shipped changed how the whole product works. Fast, sharp, and genuinely ours, and our users have now logged over 1 million trades on it."
FounderTrading SaaS Business (NDA)
"They built our accounting CRM exactly around how our team works and delivered it far faster than we expected, with the level of design detail we are particular about. Our whole finance team now runs on one source of truth, with instant reporting that has saved thousands of hours."
CEOAccounting & Finance Business (NDA)

Questions & answers

Lead gen automation, answered

Still unsure? The free audit answers the rest.

Does this replace our sales team?

No. It removes the manual admin that sits around them, from list building to enrichment and follow-up chasing, so your reps spend their time on conversations instead of preparation. The system fills and organises the pipeline; your team still closes it.

Can you work with the CRM and tools we already use?

Yes. We build around your existing CRM and data providers rather than asking you to rip anything out. Leads, activity and scoring flow straight into the system you already run, so your team keeps one source of truth.

Where do the leads and data actually come from?

From the sources you already trust, plus the enrichment and intent providers that fit your market. We define your ideal customer with you and set the system to pull and enrich matching leads automatically, so you stay in control of who gets targeted.

How does lead scoring get decided?

On your criteria, not a black box. We work out what a strong lead looks like for your business, from firmographics to behaviour and intent signals, then build scoring rules around it and tune them as you see which leads convert.

How long does it take to get a system live?

Most builds go live in days rather than weeks or months. Building with AI removes most of the coordination overhead, so a small, focused team ships what used to take a room full of people.

Fill the pipeline without the admin.

Book a free audit and we will map exactly where your lead generation is leaking time, then hand you the plan to fix it.

Book a free audit